Hi {{contact.first_name}},

You're in — and your {{ custom_values.freebie_name }} is right here waiting for you. Open it before the day runs away from you.

I put real work into this, and I want it to actually be useful to you — not sitting in your downloads folder. [Optional setup note if freebie needs context]

While you're here: I'm {{ custom_values.owner_first_name }}, and I help [brief description of ideal client] [achieve what outcome]. This list is where I share [what you cover]. I'll be in your inbox [how often].

Good to have you here.

{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

Just checking in — how are you getting on with your {{ custom_values.freebie_name }}?

I know how it goes: you sign up, it lands in your inbox, you think "I'll go through this tonight" — and then tonight turns into next week. It happens to everyone.

So here's the link again, no judgment. If you've already had a chance to open it — I'd genuinely love to hear what stood out. Hit reply and tell me. What landed? What questions came up? I read every one. And if you're still planning to get to it — totally fair.

When you do: [Optional brief framing for how to engage with the freebie]

More from me soon.
{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

I want to share something with you that I don't always lead with.

[Practitioner writes their origin story here — personal turning point that led them to this work. Three beats: the before (what the problem looked like), the turning point (what changed), the now (what they're committed to). Write it like you'd tell it over coffee, not like it reads on your About page.]

That experience is why I [what you do / the approach you take now]. I'm sharing this because I want you to know who's behind these emails. Not a brand. Not a content strategy. Someone who [core belief].

Talk soon,
{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

I'm a big believer that your inbox is a relationship — and relationships go both ways. So today I want to give you something.

OPTION A — Exclusive discount code: As a thank-you for being new to this list, I want to offer you [X]% off [Offer Name]. Use code [CODE] at checkout — it's good through [expiry date].

OPTION B — Bonus resource: I put together [Name of Resource] specifically for [who it's for and what it helps with]. It's not something I've made public — it's just for people who are new to this list.

OPTION C — Free session: I'm offering new subscribers a complimentary [15/30]-minute [session type]. No pitch, no agenda — just a chance to answer whatever questions came up after reading the freebie.

Let me know if you have any questions — just hit reply.

{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

I want to introduce you to some people who were right where you are.

[Add 2–4 client testimonials. Focus on outcomes and specifics — what actually changed, what they understood that they didn't before, what they stopped chasing, what shifted.]

[Client testimonial 1] — [First name or initials], [optional brief descriptor]

[Client testimonial 2] — [First name or initials], [optional descriptor]

For practitioners without testimonials yet: replace with a "what to expect from working with me" section.

This is what drives the work.

{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

You've been on this list for a little while now. You have the freebie. You know something about me and why I do this work.

I want to make sure you know what's available if you're ready to go deeper.

I work with [who] to [achieve what outcome] through [your method or format]. If that sounds like what you've been looking for:

This isn't a hard sell — it's just an introduction to what working together actually looks like. Whether or not that's for you right now, I'm glad you're here.

Going forward, you'll hear from me [how often] with [what you share]. No noise. No filler.

Welcome to the list, officially.

{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

Welcome — and thank you for signing up. That little action means something, and I don't take it lightly.

I'm {{ custom_values.owner_first_name }}, and this is the list where I share [what you cover].

Here's what being on this list actually looks like: You'll hear from me [how often]. When I show up in your inbox, it'll be with [what you share]. No noise. No filler. No emails that exist just to remind you I exist.

If anything I send ever lands for you — or raises a question — hit reply. I read every response.

Good to have you here.

{{ custom_values.owner_first_name }}

[P.S. — strongly recommended: give them something worth reading right now.]

Hi {{contact.first_name}},

I want to tell you something I don't always share upfront.

[Write your origin story here — the personal turning point that brought you to this work. Three beats: the before, the turning point, the now. Write it the way you'd tell it over coffee — not the polished About page version. Aim for 200–300 words.]

That experience is why I [what you do / your approach now]. I'm sharing this because I want you to know who's writing these emails. Not a brand. A person who [core belief].

More soon,
{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

I believe that your inbox is a relationship — and relationships go both ways. So today I want to give you something.

OPTION A — Exclusive discount: As a thank-you for being new to this list, I'm offering you [X]% off [Offer Name]. Use code [CODE] at checkout — good through [expiry date]. [LINK]

OPTION B — Bonus resource: I put together [Name of Resource] for [who it's for and what it helps with]. It's not public — it's just for people on this list. [LINK]

OPTION C — Complimentary session: I'm offering new subscribers a complimentary [15/30]-minute [session type]. No pitch, no agenda — just a conversation. [LINK]

I hope it's actually useful to you — that's the whole reason this list exists. Let me know if you have any questions — just hit reply.

{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

I want you to meet a few people who were right where you are not long ago.

[Add 2–4 client testimonials. Prioritize specifics — what actually changed, what they stopped chasing, what shifted.]

[Client testimonial 1] — [First name or initials], [optional brief descriptor]
[Client testimonial 2] — [First name or initials], [optional descriptor]
[Client testimonial 3 — optional] — [First name or initials], [optional descriptor]

[For practitioners without testimonials: replace with a "what to expect from working with me" section.]

This is what keeps me going.

{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

You've been on this list for a little while now. You know something about me, why I do this work, and what this inbox is about.

I want to make sure you know what's available when you're ready to go deeper.

I work with [who] to [achieve what outcome] through [your method or format]. If that sounds like what you've been looking for:

[LINK: Learn more / Book a discovery call / Get started →]

This isn't a hard sell — it's just an introduction to what working together actually looks like. If the timing isn't right, that's fine. I'm still going to be here.

Going forward, you'll hear from me [how often] with [what you share going forward]. No noise. No emails that exist just to fill a calendar.

Welcome to the list, officially.

{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

I'm so glad you're here. You've taken a meaningful step toward understanding your body on a deeper level, and I'm honored to be part of this with you.

Your kit will ship within the next two business days. Once it arrives, everything you need to collect and return your sample will be inside the package.

Here's what to expect from here:

1. Your kit arrives → collect your sample and return it using the prepaid mailer included

2. The lab processes your sample → standard turnaround is approximately six weeks from the date they receive it

3. Complete your intake form → I'll send this to you while you wait — it helps me prepare the most thorough report possible for you

4. I prepare your personalized report → once your results are in, I'll put together a full report and video overview just for you

5. We connect → you'll receive your report along with a link to book your 1:1 session

Frequently Asked Questions

Where is my kit? Kits typically ship within two business days.

Did the lab receive my sample? Your return mailer includes tracking information. I strongly recommend getting a receipt with tracking from your postal location.

I'm outside the U.S. — how do I return my sample? Use the return address printed inside your kit to purchase a shipping label through the carrier of your choice.

When will I receive my results? Standard lab turnaround is approximately six weeks from the date your sample is received.

When do I book my session? You'll receive a booking link once your report is ready — there's nothing to schedule right now.

I have a question — who do I contact? You can reach me directly at {{ custom_values.support_email }}.

Talk soon,
{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

Your DNA test kit is on its way. When it arrives, there are a few important steps to follow — getting these right ensures your sample is processed without any delays.

Step 1: Register your kit Before you collect your sample, register your kit at: https://app.thedesignergenesco.com/register Use the long number printed on your biohazard bag and kit box to complete registration. Do not collect your sample until your kit is registered.

Step 2: Collect your sample Before you swab: rinse your mouth well with water and wait 30 minutes without eating, drinking, or smoking. Then:

1. Firmly swab the inside of each cheek — about 15 strokes per side
2. Open the liquid preservative vial, place the swab inside, and agitate well so cells transfer into the liquid
3. Remove and discard the swab
4. Close the vial tightly and place it in the biohazard bag
5. Put the sealed bag into the return envelope

Step 3: Return your sample Return your sample within one week of collecting it — ideally within five days. In the US: Your kit includes a prepaid USPS return mailer. Drop it at any USPS Post Office and ask for a receipt with tracking. Outside the US: The prepaid label is US-only. Purchase postage through your local carrier and keep your tracking number and receipt.

Once your sample is on its way, please email me your kit ID and return tracking number at {{ custom_values.support_email }} so I can keep an eye on your order.

{{ custom_values.owner_first_name }}

P.S. I'll be sending you an intake form in the coming weeks — no rush on it yet. I won't need it until closer to when your results arrive.

Hi {{contact.first_name}},

Your sample is on its way to the lab, which means now is the perfect time to complete your intake form.

Your intake form is how I get to know you before we meet. Without it, I can't prepare your report with the depth and context it deserves — and it can delay how quickly I'm able to get your session ready for you.

Please complete it here: {{ custom_values.intake_form_url }}

It only takes a few minutes, and it makes a real difference in how I'm able to support you.

{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

It's been a few weeks since your kit went out, and I want to make sure you know exactly what to expect from here.

Once your sample arrives at the lab, processing typically takes about six weeks. During that time, the lab doesn't provide real-time updates, so I won't be able to give you an exact ETA — just know that it's in good hands. If you're outside the US, allow a little extra time for your sample to make it to the lab.

When your data is ready, I'll review your results and reach out with your report and a link to book your session. You can expect to hear from me roughly six weeks from the date the lab receives your sample.

In the meantime, if you haven't completed your intake form yet, please take a few minutes to do it now: {{ custom_values.intake_form_url }}

It helps me prepare the most thorough session for you, and I'll need it before we meet.

Looking forward to everything ahead.

{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

Your report is ready! Inside you will find [report? personalized video? etc.]

Ready to book your session? If you haven't completed your Client Intake Form, please do so before booking your session.

Talk soon!
{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

Now that you've had a few days to sit with everything — your Blueprint, your results, and all that came with it — I want to check in.

Here's what I know: the clients who take time to actively reflect after receiving their Blueprint integrate it faster and implement more consistently. Not because they reviewed the information again, but because they paused long enough to notice what actually landed, what surprised them, and where they still have questions.

I've put together four questions to guide you through exactly that reflection — what's resonating, how confident you feel about your next steps, and where you might still want support. It takes two minutes.

{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

Two weeks in. I've been thinking about you.

By now you've probably started working through your recommendations — the supplements, the adjustments, the pieces that resonated most with you. That first stretch can feel exciting and a little overwhelming all at once.

I just wanted to say: however it's going, that's okay. Implementation takes time, and you don't have to have it all figured out right now.

If you have questions, or feel like you could use some support along the way, I'm here.

{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

Three weeks ago you received your Blueprint. By now you've had time to sit with your results, start working through your protocol, and feel some of what this process is really about.

Would you be willing to share a few words about your experience? It only takes a few minutes, and it means a lot to me — and to the people who might be considering this for themselves.

And if someone in your life has been curious about this kind of work — a friend, a family member, someone who's been asking questions about their health — I'd love for you to point them my way.

{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

It's been about a month since you received your Blueprint. You've done the work — you got your results, you've been implementing, and you've started to understand what your body actually needs. That's not a small thing.

The question I want to ask you now is: what's next?

The Blueprint gives you the foundation. But having ongoing support — someone in your corner as you continue to implement, troubleshoot, and refine — is where the real results compound.

If you've been thinking about continuing to work together, I'd love that. The link below will take you to my calendar so we can figure out the best next step for where you are right now.

{{ custom_values.owner_first_name }}

Hi {{contact.first_name}},

Thank you for your purchase, your order is confirmed! Please find attached the sales receipt.

You'll be hearing from me soon with everything you need for your next steps. In the meantime, save this email for your records.

Talk soon,
[Owner name]

Thank you for contacting {{ custom_values.company_name }}. This is an auto-reply, but don't worry — a member of our Support team will be in touch soon!

We do our best to reply within 24–48 hours during our business hours Monday–Friday.

If you email during the weekend, please expect to hear from us by the following Tuesday due to the high volume of emails.